Marketing Strategies and Plans
What Will I Benefit?
You will be able to carry out planning and follow-up tasks to market the organization's products and services through online channels, electronic applications and provide customer care through social media.
Course Objectives
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At the end of this course, the participants should be able to:
- Market organization’s services and products online
- Plan the design of e-commerce websites
- Prepare and implement e-marketing strategies
- Prepare and apply e- marketing tactics
- Promote and advertise via the Internet
Target Audience
Employees in customer services, sales, digital marketing and social media, as well as for all managers, supervisors and administrators who will benefit from customer care and retention skills through online and digital marketing.
Course Outline
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5
Topics
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Concept, Advantages and Goals of Digital Marketing
- Concept of Digital Marketing
- Importance of Digital Marketing
- Goals of Digital Marketing
- Concept of Social Media Digital Marketing and its importance
- Social Media and professional Marketing Channels: LinkedIn, Facebook, Twitter, Instagram, Pinterest and others
- Why Digital Customer Care (E-care)
- Importance of Digital Customer Care (E-care)
- The Importance of Quality Web Design in Digital Marketing
- Measuring the effectiveness of the web in digital marketing
- Practical application to prepare digital strategies
- Practical application to prepare digital tactics
- E-Promotion tools
- Features of E-Promotions
- Advertising Banners
- Common terms in digital advertising
- E-mail marketing
- Concept of digital Marketing KPIs
- Importance of digital Marketing KPIs
- Setting of digital Marketing KPIs
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5
Target Competencies
- Digital Communication and Engagement with Customers
- Digital Marketing Design
- Digital Marketing Strategy
- Measuring Marketing Performance
- Sales Management
- Digital Customer Care and Follow Up
- Marketing Technology
- Social Media
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Course Methodology
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This training course will be carried out through the use of best practices and the right combination of engaging and purposeful tools such as:
- Practical, relevant case studies
- Group activities and workshops
- Related role plays
- Experiential learning
- Stimulating mental activities
- Engaging team competitions
- Suitable training Videos
- Presentations
- Self–assessments
- Learning with Simulations and Games
Digital Marketing (Virtual)
4400 SAR
5 Days
Course Dates & Locations
*Prices do not include value added tax.
For more information, do not hesitate to contact us
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