Marketing Strategies and Plans (Virtual)
What Will I Benefit?
You will be able to build marketing strategies and plans to increase the organization's sales and win customer loyalty by meeting their needs and retaining them.
Course Objectives
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At the end of this course, the participants should be able to:
- Gain new customers and persuade them to buy a product or service leading to increased profitability of the organisation.
- Plan and develop desired products or services required by the targeted market
- Promote products and services to inform and convince customers of goods to satisfy their needs and desires
- Identify different pricing, distribution and promotion methods that reflect the value and benefit of all.
- Provide technical and non-technical services before and after the sale
- Keep pace with continuous development and improvement and achieve the highest degree of competitiveness in domestic and international markets
- Develop the market share of the organization in international markets
Target Audience
Current and new specialists who are working in marketing strategies and plans and for managers, supervisors, administrators who will benefit from marketing strategies and plans.
Course Outline
5
5
Topics
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Marketing Concept and its Importance
- Modern concept of marketing
- The difference between marketing and selling
- The concept and importance of marketing strategies
- The concept and importance of marketing planning
- The concept and importance of the marketing mix
- Marketing Mix Ingredients The 4 Ps
- Promotional mix items
- The concept of a product life cycle or product life cycle management
- The importance of the life of the product
- The product / product / service life cycle
- What is the marketing strategy
- Is marketing strategy necessary for organizations?
- Steps and techniques of market and sector analysis
- Analysis of the external environment of the organization
- Analysis and study of the internal environment of the organization
- Analyze and evaluate opportunities and threats
- What is the goal in general
- Goal characteristics in general
- The concept of marketing goals
- Marketing Activity Goals
- The importance of marketing objectives
- The important elements when setting marketing objectives
- Setting marketing goals
- The difference between strategies and tactics
- Types of strategies and tactics
- Building effective marketing strategies and tactics
- The objective of measuring marketing performance
- What are the indicators of measuring marketing performance
- The importance of marketing performance indicators
- Requirements - setting marketing performance measurement indicators
5
5
Target Competencies
- Strategic thinking
- Marketing
- Targeting (refining and segmenting data)
- Engagement (delivering value-based content through the right channels)
- Analytics (measuring marketing effectiveness)
- Communication
- Business Analysis
- Business Development
5
5
Course Methodology
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This training course will be carried out through the use of best practices and the right combination of engaging and purposeful tools such as:
- Practical, relevant case studies
- Group activities and workshops
- Related role plays
- Experiential learning
- Stimulating mental activities
- Engaging team competitions
- Suitable training Videos
- Presentations
- Self-assessments
- Learning with Simulations and Games
Marketing Strategies and Plans
6600 SAR
5 Days
Course Dates & Locations
*Prices do not include value added tax.
For more information, do not hesitate to contact us
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